Creating a More Equitable Beauty Industry


It’s no secret that the beauty industry is a multi-billion dollar business. According to recent figures, Black consumers spent an estimated $6.6 billion on beauty products in 2021. This represents 11.1 percent of the overall US beauty market. While the industry is not exactly awash in Black brands, Black Americans are a growing segment of the consumer base. During the past decade, the number of Black brands has increased by more than twice. However, many of these brands have not yet gained an equity foothold. Creating a more equitable beauty industry ecosystem is a challenging task.

Beauty standards vary widely from culture to culture. Nevertheless, scientists have been able to pinpoint a few key determinants for facial attractiveness. One of the most important is symmetry. The sameness of two halves is an aesthetic quality desirable in many cultures. In addition, a smiling face is considered more attractive than a neutral one. A face that is directed toward a person rating the picture tends to receive a higher rating.

Beauty has become a tool of power, largely based on the desire for social prestige and status. People with attractive appearances are given advantages, such as a lower bail. They are also treated with more kindness.

Although there are many factors that go into determining ideal appearance, some of these factors include race, gender, and body shape. There are also social factors, such as racism and the influence of the media. These influences have changed how people see their ideal bodies.

Despite all of these influences, there are still some underlying principles of how the beauty industry works. For instance, in order for a company to successfully market a product, they have to appeal to the insecurities of the consumer. Some consumers turn away from purchasing beauty products because they feel pressured to conform to a stereotype. Alternatively, those with low self-esteem can have eating disorders, such as anorexia.

In addition, Black consumers are turned off by friction when purchasing beauty products. For instance, they do not recognize themselves in the advertisements. Also, there are not enough Black entrepreneurs in the industry. By addressing these issues, we can help change the dynamics of the industry. If we can create a more diverse consumer base, we can ensure that we have a more equitable industry.

At the same time, it’s important to recognize that the concept of beauty is subjective. Even when experts agree on what is considered beautiful, they don’t always understand why. Most likely, people “deceive” each other.

To understand how this process works, we need to consider how our society defines beauty. In general, people are not supposed to judge others based on what they see. On the other hand, there are some things that everyone can agree on. Those that look at sunsets, for example, tend not to judge them. Similarly, when looking at a flower, you don’t tend to judge the flower.

Despite the fact that the concept of beauty is subjective, the perception of a beautiful person has been studied across cultures and time periods. For instance, scientists have determined that a smiling face is more attractive than a neutral one. Smiling faces are also more attractive when combined with direct eye contact.